Quick links to the information:
Introduction & Case description

Website, ERP & CRM for Alkhaleej Powdercoating and Steel Manufacturing Company: A Symphony of Streamlined Operations and Enhanced Customer Engagement

This project transcends the realm of mere software implementations. It’s a strategically orchestrated synergy of a dynamic website, a robust ERP system, and a customer-centric CRM platform, all meticulously tailored to empower Alkhaleej Powdercoating and Steel Manufacturing Company for operational excellence and customer satisfaction.

System Developers
Business Analysts
Android & Ios Developers
The solution & Technology


  • Modern and responsive design: Showcasing Alkhaleej’s capabilities and services through a user-friendly interface accessible on any device.
  • Interactive product catalog: Highlighting product specifications, finishes, and applications with rich visuals and downloadable brochures.
  • Online quotation request: Streamlining the sales process by allowing potential customers to submit inquiries directly through the website.
  • Client portal: Providing secure access for authorized users to track orders, review invoices, and manage accounts.

ERP System:

  • Integrated inventory management: Real-time tracking of raw materials, finished products, and production stages for optimal resource allocation.
  • Production planning and scheduling: Streamlining workflows, optimizing machine utilization, and ensuring timely delivery.
  • Financial management: Accurate accounting, invoicing, and reporting for improved financial control and decision-making.
  • Supply chain management: Efficient procurement, vendor management, and logistics planning for cost optimization.

CRM System:

  • Centralized customer database: Managing contact information, purchase history, and communication preferences in one unified platform.
  • Lead generation and nurturing: Converting website inquiries into sales opportunities through targeted campaigns and automated workflows.
  • Automated customer service: Providing prompt and personalized responses to inquiries through email, live chat, or phone.
  • Post-sales support: Streamlining warranty claims, maintenance requests, and customer feedback management.
Result Driven
  • Increased operational efficiency: Reduced manual tasks, improved data accuracy, and better decision-making through automation and real-time insights.
  • Enhanced customer engagement: Personalized communication, improved service responsiveness, and stronger customer relationships.
  • Boosted sales and revenue: Streamlined sales process, effective lead generation, and optimized inventory management lead to increased sales and profitability.
  • Competitive advantage: Alkhaleej stands out with a technology-driven approach, attracting and retaining customers with a seamless and efficient experience.
“The tailored CRM system has streamlined our customer interactions, providing a comprehensive view of client relationships and improving communication across departments. On the ERP front, Leprofile's solution has seamlessly integrated our diverse manufacturing processes, optimizing our workflow and resource allocation. ”
Omar, Coo, Alkhaleej Powdercoating and Steel Manufacturing Company